Frucall is currently focused on online comparison shipping delivered to the mobile shopper, which is what I call "mobile shopping". However, that's just the beginning. The vision is to deliver all kinds of useful information to the mobile user. Notice that I'm not saying mobile shopper anymore - it's the mobile user.
Millenigence has been doing this for some time now for the enterprise users (I have not had a chance to give you some history - sorry, too much to do :-) We have learned over the years, that using the right tool for the right purpose is very important. A cell phone, in my mind, is never the best tool to access the Internet. When there's a lot of interaction, using the cell phone is going to be really tough. But, there are quite a number of situations where you mostly "receive" information. You need to supply one or two pieces of information, such as a product bar code, or your vicinity, and then the Internet has a lot to offer, such as price, used prices, ratings, or the local shop where you can find what you need. And guess what, you usually need that on-the-go. We see Frucall as a first step towards that. This kind of availability of information is much closer to reality than one would think...
Posted by nasser at February 20, 2006 08:58 PM