It's amazing - although one does not expect it - how hard it is to get the messaging right, specially for a consumer site. We have changed and refined our messaging several times, to make sure that the visitors of the frucall.com will see and understand our value proposition right away when they visit the web site.
You will see the new messaging and artwork as a part of our release, which is to go out in a few days.
Posted by nasser at August 13, 2006 09:40 PM